TVs are everywhere. They are commonly spotted at bus stops, gas stations, in airports, in banks, in grocery stores—the list goes on. According to Nielsen Media Research, there are more televisions in the average household than there are people. TV has rapidly progressed since its introduction into people’s living rooms in the 1940s from black and white to color, from rabbit ears to cable/ satellite/IPTV, and now to HD and DVRs, and eventually to 3D.
As TV technology booms, broadcasters must stay in sync with current means of content delivery. Networks long ago deserted the antiquated method of delivering video on reels of tape, advanced to satellite delivery and recently developed new systems like Pitch BlueTM to automate delivery of syndicated content via satellite. Automated delivery of video creates major efficiencies in the workflows of television broadcasters. However, many broadcasters transitioning to Pitch Blue are unable to immediately experience benefits of the new video delivery system because they often face difficulties transcoding Pitch Blues files for play-out.
