Elemental Presents Media Multiplied Vision at IBC

Just over a week from now, Elemental will descend on the International Broadcasting Convention (IBC), one of the broadcast industry’s key events. Held in Amsterdam from September 10-14, thousands of companies, media and broadcast professionals from all over the world attend the convention.  They come to see new technologies and discuss and debate industry trends at the show.

This year at IBC, it may seem as though Elemental is everywhere at once:

  • Elemental will exhibit 2D and 3D video processing solutions in its booth (hall 13, stand 13.C25).
  • At PNY/NVIDIA’s stand (7.J38), Elemental™ Live plays a key role in the Quadro Digital Video Pipeline, an end-to-end 3D solution for GPU-accelerated acquisition, processing and delivery of broadcast video.
  • At HP’s stand (3.C10), Elemental Live will accept HD/SDI input directly from a live camera and encode multiple live streams with Dynamic Streaming for Flash and Apple HTTP Adaptive for the iPad and iPhone.

Visitors to all three Elemental locations at IBC are eligible to win an Apple iPad. In addition, visitors are sure to get a sense of the excitement about the future of video, including 3D video, mobile video and video on tablet devices – all representing the core Elemental vision of “Media Multiplied.”

Mickey, ABC News Go E-l-e-m-e-n-t-a-l

Today is an exciting day for everyone here at Elemental, and really, for anyone with a stake in the future of online and mobile video delivery. This morning we announced that Elemental has raised $7.5 million in Series B financing led by Steamboat Ventures, joined by our existing investors General Catalyst Partners and Voyager Capital.

Elemental Mickey Ears

So coming up on our fourth birthday, there are many reasons to toast the future:

1. Our new VC partners: Steamboat Ventures is the ideal fit for Elemental. As the venture capital firm affiliated with The Walt Disney Company, Steamboat Ventures invests in early- to mid-stage, technology-focused companies pursuing opportunities in emerging digital media and consumer technology markets. 

Scott Hilleboe, Managing Director at Steamboat, joins Elemental's board, bringing significant media experience and a Harvard MBA to the table. Besides Elemental, he is currently an investor in EdgeCast Networks, Kyte, MediaBank, and MerchantCircle. Scott’s prior investments include Quigo (acquired by AOL), Fastclick (acquired by ValueClick), and PopularMedia (acquired by StrongMail).

Broadercasting: Syncing Oregon's Video Technology Pros

Broadercasting Logo

Sitting right in the middle of Silicon Forest, Portland is exploding with innovative technology companies, particularly in the video space. Companies such as Tektronix, ArtsBeats and Omneon, actually have a lot in common with Oregon's video technology users, mainly broadcasters, including KGW, KOIN, KATU and Oregon Public Broadcasting (OPB). They're all Oregon-based, constantly innovating and video-centric. Portland is unique because, for a city of its size, it has such a close-knit community; however, Elemental finds that after attending the annual NAB show in Las Vegas and sharing the floor with many of our neighbors, back at home the common connections often get lost. 

Elementals Rebuilding Together, Lending a Helping Hand

Group Photo at Rebuilding Together

If you work at a startup company then you are probably familiar with strict budgeting of money, time and other resources to stay competitive.  Even with the limited resources of a typical startup, Elemental does its best to stay involved with the community by doing good works for our neighbors here in Portland.  We like to get to know members of our community and play an active role in their lives and hearts.  This strong sense of community extends beyond the fourth floor of 620 SW Alder; it is a belief we enjoy sharing with a large number of Portlanders. 

We recently joined forces with Rebuilding Together, a national nonprofit that rehabilitates homes for low-income homeowners, particularly the elderly and those with disabilities.  Saturday, April 24, nine of us Elementals set out to refurbish the home of an elderly and disabled couple here in Portland (Most of the team is pictured above).  The home, inside and out, has been well cared for in the past, but as you can imagine, some things became unmanageable for them over the past few years. 

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