Tomorrow, the trade show floor opens for the International Broadcaster’s Conference (the European version of NAB), otherwise known as IBC. While IBC and NAB may have much in common (meccas for online and broadcast content leaders and notorious “sin” cities), there are four significant contextual differences that inspire innovative companies to trek 4,986 miles across the Atlantic for a week in Amsterdam.

• Broadband outpaces US: While they’re no South Korea, European nations host some of the fastest and most comprehensive Internet connections in the world. The Netherlands ranks as sixth fastest broadband connection and second in the world for broadband penetration.

• Streaming early adopters: Europe is ahead of the curve in embracing streaming media, including exponential growth in Internet streaming technology, voice-over-internet (VOIP) and broadcast streaming of television content.

• Prominent event live streaming: In 2009, premier European sporting events delighted worldwide viewers with live streaming of the French Open, Wimbledon, Tour de France, and Italian FIFA Confederations Cup soccer matches.

• More HD viewing online: European Union policies, such as the recent upgraded broadband connection spectrum for unlicensed commercial use, support consumer demand for high definition Internet viewing through services like Hulu’s European cousin BBC iplayer.

While America may be slower than Europe on the online video uptake, such as broadband deployment and connection speed, some of us are blazing ahead with faster video content delivery by harnessing the massively parallel graphic processing units (GPUs).

Elemental will be demonstrating its GPU-acclerated product suite at IBC 2009 (Sept. 11-15) in Hall 7, booth H37, featuring:

Elemental Server: an enterprise-class video processing system soon to be deployed. Watch the product tour to learn about features to enhance transcoding throughput, video quality and price/performance.

Elemental Accelerator: a video processing plug-in for Adobe Premiere Pro CS4 that speeds H.264 and MPEG-2 transcoding, now available on Windows and Mac.

Technology Preview: a new addition to Elemental’s product suite in development for video streaming.

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