Marketing, Business Ringer Joins Elemental

Submitted by Julie on Wed, 06/09/2010 - 14:57

Keith Wymbs, VP of MarketingToday, we're excited to announce a recent addition to our executive team: video, IPTV and telecommunications veteran, Keith Wymbs. As Vice President of Marketing, Wymbs leads the development and implementation of Elemental’s worldwide marketing strategy, including expansion of our enterprise product line. With extensive marketing, product management and overall business experience in the video space, Keith has worked at every stage of a company's lifespan. How'd Elemental get so lucky? Keith can tell it best himself:

"I’m joining Elemental almost two years to the day after waving a temporary goodbye to the video industry. It was a thrill ride to see the transition to HD, the rapid adoption of DVRs, the fits and starts of internet video, and the telecom industry’s strategic move from bits and bytes to experience and entertainment with the adoption of IPTV. And now I’m back to participate in the real-time streaming revolution of online video. So, what’s the story?

Streaming Bandwagon: Learn to Stream Live Like a Pro

Submitted by Julie on Mon, 05/03/2010 - 15:04

Camera for Live StreamingWhen it comes to live streaming (aka webcasting), everybody's doing it. It's now commonplace to watch the news or playoffs on TV as well as on our laptops and smart phones. Watching current events, like the gubernatorial races across the country, are no exception. Who wants to wait for the recap at 10 o'clock or for the Newsweek Index next week to see who put their foot in their mouth on the campaign trail today? We want our content live, in real-time, and when necessary, free from the tether of the television.

Broadcasters here in Oregon, such as NBC-affiliate KGW Channel 8 and Oregon Public Broadcasting (OPB), are getting in on the political action by streaming our candidates' debates live. In addition, OPB's multi-channel approach for the "Think Out Loud" series includes a radio broadcast this morning and TV broadcast tonight at 9 p.m. PT, along with live streaming to the web with content encoded by Elemental Live.

Vancouver Olympics Streaming Brings New Meaning to Live Event Viewing

Submitted by Greg on Fri, 02/12/2010 - 16:23

tickets to OlympicsIt's been a long, but worthwhile, wait since the last Olympic Winter Games.
I think this year is especially exciting due to how far we've come technologically in just the last four years, let alone since I was a kid.

I remember bending rabbit ears on my 7" TV, picking up a fuzzy CTV Broadcast of the 1988 Winter Olympics in Calgary.  Being a young hockey player and skier, I was addicted to the Winter Olympics from that moment on, and I've watched every Olympics since. 

The evolution of media delivery and consumption over that period is really remarkable, and the Vancouver games will bring more options than ever for tuning in. In the US, NBC has gone to an all-HD production for the first time.  They will be broadcasting 835 hours of content on their network.  In addition, they will be live streaming about half of that over the Internet, and providing video-on-demand replays of over 1,000 hours of events. NBC is teaming up with Microsoft to present the online streams using Smooth Streaming technology and Silverlight players, which presents an amazing step forward in video quality.

Beet.TV Interview: Sam Blackman on how online video is the new black

Submitted by Julie on Fri, 12/18/2009 - 11:19

Last month at the NewTeeVee conference, Beet.TV spoke with Sam Blackman, Elemental's CEO about the launch of Elemental Server, a new appliance for transcoding HD (and SD) video at "faster-than-real-time" rates and market implications for online video technology and products attempting to satiate the demand for video.

 

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