Elemental Perspective: NAB a Success for All

Submitted by Whitney on Fri, 04/23/2010 - 10:56

This year’s highly anticipated NAB show started strong with a state of the industry address from Gordon Smith, the newly appointed president and CEO of NAB (and one of our own as former Oregon state Senator).  From what we heard and experienced on the show floor, the event was a huge success, showcasing innovative technologies from industry leaders and illuminating the bright future of broadcasting in new media. 

According to NAB, more than 85,000 audio, video and film content professionals attended the show. Consistent with last year, the show attracted an exceptional crowd of influential decision makers from top corporations representing 157 countries.

3D was the main buzz throughout the huge convention center, with Dolby, Panasonic, NVIDIA and many others demonstrating the latest in cutting-edge 3D technologies for video editing, display and production. The big question still remains: How quickly will mainstream consumers adopt and thus demand the 3D experience? While demonstrationg in the editing pavilion at the Panasonic booth, we overheard a lot of talk about 3D camera capture and displays. Panasonic is confident that 3D stands for "dollars, dollars, dollars" in the very near term.

In total, there were five technology demonstrations of Elemental products in three locations on the show floor, including with Hewlett-Packard, where Elemental Server was spotlighted in the “New Media” section of HP’s booth.

Crowds at NAB

Top 5 Reasons You Need Elemental Live in Your Workflow

Submitted by Sam on Mon, 04/05/2010 - 12:39

Today, we announced the next step in the evolution of Elemental's enterprise-class product line: Elemental Live. Over the past two years, we've brought an array of products to market, ranging from a high-speed encoder for professional video editors to our new video processing system for live event streaming. With each product, we have focused our development on dramatically improving the end-user workflow by speeding up video processing and conversion using GPUs and maximizing video quality through proprietary codecs, designed in-house. We've upped the ante again, challenging the video processing paradigm with Elemental Live's features that streamline the live event production and delivery workflow.

Elemental Live Workflow

Elemental Live receives an input stream directly from an SDI source, such as a camera, or a UDP (IP) stream and provides format conversion, image processing and container conversion, outputting a new stream compatible with the desired streaming media server. Multiple streams are then delivered to each end user device.

Elemental Perspective: What's in Store at NAB 2010?

Submitted by Julie on Wed, 03/31/2010 - 16:33

Elemental's NAB 2010 BoothAnticipation is building as we plan to once again descend on the temporary epicenter for technology innovation: Las Vegas. The forecast for the week of April 12-15 is looking hot, both for the weather and the exciting technology exhibitions we’ll see at the show, including several demonstrations in Elemental’s booth, SL4529, in the Display Systems area of the Lower South Hall.

Elemental is bringing several new video processing and encoding technologies to NAB (the National Association of Broadcasters annual trade show) this year. Elemental staff will be on hand to demonstrate Elemental Server failover and redundancy in a clustered environment as well as video streaming to multiple screens simultaneously from a single system. Elemental will also unveil a new enterprise-class video processing system targeted at new media, which represents a breakthrough in video content creation and delivery that shouldn’t be missed.

Just like last year, Elemental’s presence will be spread throughout the NAB show floor with additional demos in partner booths, including:

  • Panasonic (C3712): In the Panasonic booth, we’ll be in the editing pavilion demonstrating Elemental Accelerator as part of the Adobe Premiere Pro workflow, encoding AVCHD video content using GPU acceleration. 
  • HP (SL5220): in the HP booth, we’ll show a single Elemental Server in a 4RU HP chassis integrated into a larger content creation workflow.

We’re excited to speak to attendees and learn how predictions around next-generation (and heavily hyped) technologies like 3D and HTML 5, stack up against companies’ actual workflow integration plans. As Glen Dickson at Broadcasting & Cable put it, “top engineers from station groups are looking for technology that matches the new economic realities of the broadcast business.”

Elemental Continues Growth by Adding Sales Rock Star

Submitted by Julie on Wed, 01/06/2010 - 10:48

Dan MarshallToday, we're excited to announce a recent addition to our executive team: sales and software veteran Daniel Marshall. As our new VP of Sales, Dan will spearhead development of a global sales team and worldwide sales strategy to drive adoption of Elemental’s enterprise-class video encoding products. After 25 years in the trenches of the enterprise storage, media and broadcast industries, Dan has had an influence on every part of the sales cycle. Learn more about his past successes in the news release. Dan has built a legion of relationships in the video industry in boardrooms, trade show floors and cocktail lounges around the world. Oh, the stories he could tell...

When he's not racking up frequent flyer miles like George Clooney in Up in the Air, Dan calls San Jose home (where he also houses his collection of rare comic books and vintage guitars). An accomplished guitarist, over the past 30 years Dan has played everything from folk to heavy metal in music venues around the Bay Area and with such legendary bands as Silk and Steel and Yellow Hurl.

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