When it comes to live streaming (aka webcasting), everybody's doing it. It's now commonplace to watch the news or playoffs on TV as well as on our laptops and smart phones. Watching current events, like the gubernatorial races across the country, are no exception. Who wants to wait for the recap at 10 o'clock or for the Newsweek Index next week to see who put their foot in their mouth on the campaign trail today? We want our content live, in real-time, and when necessary, free from the tether of the television.

Broadcasters here in Oregon, such as NBC-affiliate KGW Channel 8 and Oregon Public Broadcasting (OPB), are getting in on the political action by streaming our candidates' debates live. In addition, OPB's multi-channel approach for the "Think Out Loud" series includes a radio broadcast this morning and TV broadcast tonight at 9 p.m. PT, along with live streaming to the web with content encoded by Elemental Live.

Whether you're a local news station trying to reach more viewers or a large sports organization trying to create new revenue, live streaming to multiple devices is quickly becoming the new black. If you're not familiar with what it takes to stream live video or are interested in learning best practices, join us for a webinar this Thursday, May 6 (11 a.m. PDT/2 p.m. EDT): Learn to Stream Live Like a Pro. Streaming Media's resident online video expert, Dan Rayburn, will moderate a roundtable with panelists from Elemental, Kaltura, Telestream and Highwinds. Register free of charge here.

Topics of discussion include:

• When to choose live over on-demand
• Production values: Broadcast-quality, UGC-level, and in between
• How to increase viewer engagement with interactivity
• Technologies and services available to deliver live events

Mike Callahan, senior marketing manager and product manager for Elemental Live, will speak about the ingredients for successful live event streaming and how Elemental Live fits in the mix (definitely more of the flour than the sugar!). Be sure to bring your questions for Q&A with the panel – we're very interested in hearing from participants with real-world challenges and successes.

To learn more about Elemental's best practices, subscribe to our blog and get answers delivered right to you!

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